What we love most about all things online is that they're measurable. There's no guessing how many people visited your site, saw your ad, viewed your online video, bought something from you or sent you an enquiry... the answers are there to be found.
But, every answer is in a different place.
The time you spend checking your Google Analytics, Google Search Console, Facebook page and ads, Twitter, Instagram, LinkedIn to work out how you're tracking is time you're not spending on building your business.
And, trying to make sense of disparate data when all you really want to know is "am I getting ahead?" is no easy task for anyone.
Frustrating as it can be, if you're not looking at what's happening for you online, you can bet it's going wrong. You have to know but it shouldn't be this hard.
It offers you a complete view of how you're doing online. Everything in one place, from website analytics to YouTube video views.
See how you're doing for:
See what's happening now and how it compares to last week, last month or last year.
Find out where you're nailing it and where you can do better by running a search engine optimisation audit to spot problems that have crept in and fix them.
Then, see how your rankings have changed when you log in the next day.
See a snapshot or delve in to the detail.
Log in on the fly for a realtime update or get regular reports emailed to you and anyone else in your business you nominate.
You can even choose what you want to see and how often you want to see it.
Spend more, spend less. Improve your website to capitalise on the native power of Google and Bing or focus on building up your social profile.
You don't need to guess; you can see what's happening, all in one place.
It's spectacularly powerful, easy to use and to configure the way you want it.
It's a tool that every business can afford and that no business can afford to be without.