mangawhai.co.nz is the leading source for all things Mangawhai. The site is run by the Mangawhai Business Development Association and encourages people to Mangawhai.
It focuses on things to do, places to stay, where to eat as well as an extensive business and services directory, so visitors and locals alike can find what they're looking for.
The Business Development Association's focus is on promotion, so any time spent on administration and answering repetitive questions takes away from the positive work they do to help the area grow.
mangawhai.co.nz had become cluttered with information and confusing for website visitors, many of whom were contacting website administrators with requests that were intended for the service providers listed on the site.
Only website admins had access to update information on the site, so every business owner needed to contact them for alterations to their listings as well as to provide information about events they were running.
We set out to create a beautiful website that makes people want to visit Mangawhai and makes it easy for them to find everything they need to know. The homepage showcases photos from an exceptional local photographer and walks visitors through the variety of things to do and see in Mangawhai.
Where to stay, what to do, where to eat and what's on are front and centre. The directory is organised into logical sections and a powerful search function helps visitors to find any service they're looking for.
Business owners can log in and manage their own listings, load events and offers, choose their desired level of promotion and pay for it online.
That leaves website administrators to approve listings, freeing up administration time in favour of promotional time.