What we love most about all things online is that they're measurable. There's no guessing how many people visited your site, saw your ad, viewed your online video, bought something from you or sent you an enquiry... the answers are there to be found.
But, every answer is in a different place.
Take the time to get to know and understand your customer.
Get that wrong and the best website and loads of marketing dollars won't help you to get ahead.
If you've been putting off overhauling your website to make it mobile-friendly, you're not alone. But, your website's missing out on more traffic than you can afford to lose.