Web design, SEO & marketing


The Appaloosa Project is world's leading scientific research effort into the causes of spotted coat patterns and associated skin pigmentation in horses.

The outcomes of their research have direct financial implications for breeders of spotted horses, so they're always keen to ask questions.

We created a website to allow breeders to subscribe to the Appaloosa Project. Subscribers get access to restricted areas of the website as well as an email-based electronic classroom.

Emails to the classroom get distributed to subscribers as well as stored in the archives, and only valid subscribers can email the classroom address.

We did

  • mobile-friendly website
  • online membership subscription and management solution
  • electronic classroom
  • search engine optimisation
  • Facebook page creation
  • social media marketing

» appaloosaproject.co

The Appaloosa Project